More than a [Stereotype] Campaign

More than a [Stereotype] tackles racial biases head on and provokes the conversations that are needed in today’s America.The goal of this exhibition is to create a mutual understanding regarding cultural differences that hopefully leads to an appreciation for all ethnic groups.

This project is still in development

More than a Stereotype More than a Stereotype

The stereotype icons were painted using brush and ink to include a hand done level to the design.This is the invitation for the exhibit.

More than a Stereotype Ad More than a Stereotype Ad More than a Stereotype Ad

This is the beginning of the sequential ad campaign. The campaign focuses on physical characteristics and juxtaposes stereotypes with different ethnicities.

More than a Stereotype Ad

More than a Stereotype Ad

More than a Stereotype Ad

The bus ads continues the premise of the first, however it focuses on the objects and space.

More than a Stereotype Ad

More than a Stereotype Ad

More than a Stereotype Ad More than a Stereotype Ad More than a Stereotype Ad More than a Stereotype Ad

Process Work

More than a Stereotype logo process More than a Stereotype


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